CENTURY 21 Jeff Keller Realty

(706) 796-0106 | (800) 423-1292

Guide to Selling a Home

Setting Your Home's Listing Price


Listing your home at the right price - the first time - is the most important step in the marketing process.  There are many dangers in overpricing a listing, even if the price is reduced later on.


10 Dangers of an Overpriced Listing

  1. Sellers lose the positive impact of the newness of their home on the market, and can lose prime selling time.

  2. Buyers concentrate on objections and minimize good features of the home.

  3. Sales associates lose enthusiasm about showing properties that Buyers reject due to price. They prefer showing homes where their chances of selling are better.

  4. Sellers place themselves in a poor position to obtain maximum dollars, since property can become “shop worn.”

  5. Sellers lose valuable time. Time is wasted in preparing for showings; families are separated needlessly when an out of town transfer is involved, and school openings are missed.

  6. Sellers lose money in more house payments, utility bills, taxes and insurance.

  7. Buyers become suspicious, thinking that there is something wrong with either the home or the neighborhood, when a home has been on the market too long. Buyers always ask how long the house has been on the market.

  8. Negotiations between Buyers and Sellers usually break down when a home is overpriced because a Seller does not recognize a good offer when he/she sees one.

  9. Seller loses opportunities to buy another home, or incur additional costs when carrying two mortgages.

  10. Statistically homes that are on the market longer sell for less than fair market value


The Comparative Market Analysis

Before putting your home on the market, your REALTOR® from CENTURY 21 Jeff Keller Realty will provide a current Comparative Market Analysis.  This report will list homes that are similar to yours that are currently on the market, under contract, and recently sold.  This report will give you a better understanding of what your home is worth to avoid the costly mistake of overpricing.


Questions or Concerns?  Contact us today for a free, professional consultation.



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